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Erin Keating
Erin Keating

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Oct 28, 2020

COVID-19 Forces Strategy Pivot, Thank Goodness!

Last week on our program, 6 Degrees of Association, we had the opportunity to speak with Lewis Flax of Flax Associates about how associations should be thinking through their event sponsorship strategy going forward and his advice got us thinking! To recap his three key recommendations, they are: 1 Do…

Event Strategy

3 min read

COVID-19 Forces Strategy Pivot, Thank Goodness!
COVID-19 Forces Strategy Pivot, Thank Goodness!
Event Strategy

3 min read


Oct 19, 2020

Creating value for monetization

Advertising dollars are being cut, corporate social responsibility is now dominated by COVID-19 protocol compliance stories, physical events have all moved online. These are just some of the headlines we have seen across industries in the last eight months. …

Non Dues

3 min read

Creating value for monetization
Creating value for monetization
Non Dues

3 min read


Oct 6, 2020

Expense Reduction Treadmill Trend Explored

Expense Reduction Treadmill Trend Explored Recently we read about the American Bar Association’s struggle to strike the right balance between cutting expenses and increasing revenue. This problem is of course, not unique to the ABA, nor any other business in ordinary times let alone times of crisis. …

Nonprofit

2 min read

Expense Reduction Treadmill Trend Explored
Expense Reduction Treadmill Trend Explored
Nonprofit

2 min read

Erin Keating

Erin Keating

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